This clothing label is based around a message of self love and self acceptance.

The idea behind the logo is simple; you’re not broken, you’re ok.

If you wear this brand I want you to feel uplifted. Use it as a reminder to yourself and the world that despite your struggles or your traumas, your past or your perceived flaws, you are not broken. You might have things to work on, we all do, but you’re also ok and enough just the way you are. If you don’t feel ok at the moment perhaps wearing this logo could help remind you that as long as you can hold on to hope and keep doing the work that needs to be done, that feeling of brokenness can fade and little by little you might feel ok again.

I know wearing a shirt isn’t going to solve anyone's troubles but I hope the label can at least become associated with a positive message and in turn hopefully create a sense of hope and a feeling of being uplifted for those who wear it.